Im very pleased to announce the “launch” of my new website! It caused a lot of confusion and frustration, as I did it all myself, with an ENORMOUS help from my husband Erik who is a programmer and knows how coding works (which I don’t). It’s not entirely perfect or completely professional, but I think we did a pretty damn good job! I think the biggest change is the addition of a “homepage” on which you can see a rotating slider of popular posts, find content based on category, see live feeds of my Instagram, Twitter, and Pinterest profiles, as well as subscribe either through Bloglovin’ or email. I wanted to add a homepage in an attempt to add another dimension to my online presence, moving away from just a blog, to more of a website. This will open up more opportunities for me in the future, once I’m ready to branch out into other areas. Perhaps running a shop, creating a zine or travel guide, producing YouTube videos…
These days, it seems like everybody is out to make their own internet brand, and although I love the idea of the consumers taking control to become the creators and everyday individuals becoming their own bosses, I also fear that the market will become over-saturated, eradicating the novelty of it. It’s like when you are at the grocery store looking for salad dressing (in America), and you’re bombarded with 100 different types of salad dressing and brands to choose from. How do you know what to look for in such an expansive, yet similar crowd? They’re all dressings, but they all have slight variations in flavour, packaging, and even cultural heritage. I want to be one of the salad dressings that people reach for on a regular basis; I don’t wt to be the generic brand that everyone ignores.
I’m not saying that I want to become an internet celebrity with all the hype and hysteria, because I think that’s a flaw in our culture; I just want to create and be part of a community, create things I’m proud of, love what I do, be real and honest, and make a living doing it.
I don’t quite know how I’m going to make that happen, but the first thing I can do is learn from others and try something – anything. I’ve been stalking bloggers and YouTubers, studying how they’ve made their own success. I think one of the biggest inspirations is A Beautiful Mess. They recently had their first million-dollar year, and employ a number of people to keep their company going! They’re releasing a book, support other small businesses, made an app, run a shop, post on their blog everyday, offer online courses… and the list goes on. I’ve seriously been considering taking their online course called Blog Life, which guides you through how to make a living doing what you love.
I really hope you all like the new site! Take a look around, and please, let me know if you find any bugs or inconsistencies, because I want it running perfectly!